Google and Google Maps work well across both platforms.It also works online games into the search engine, allowing users to play against Google’s AI, and can replicate all manner of unexpected and funny noises that can entertain for hours. While a useful and highly functional online tool, Google also has its own light-hearted side – for example changing and adjusting its logo in line with days of recognition as they are observed around the world. Google is fun – with the logo changing according to global days of recognition.Seems like all of those “impossible to guess” SEO excuses are on the way out! Google doesn’t try to hide its SEO guidelinesįar from it, in fact! Google releases its very own SEO guides which are designed to educate business owners and website operators on exactly what they need to do in order to rank highly through the search engine.This is why it’s so important to make sure that your content strategy is on point and that the keywords and ranking terms you use are cohesive with and complimentary of the content that you are posting. While business owners are well aware of bounce rate, did you know that Google has access to that information too and can use it to assess the reputation and reliability of your website in light of the searches that bring users to your landing page? The bounce rate of a webpage is when a user lands on it and quickly moves away from the page – something which can occur after an accidental click, or because they are instantly put off by the design, formatting, or on-page experience that that land on. In order to ensure that your website is future-proof, check out our blog on helping your content rank in 2022. In fact, the search engine releases thousands of tiny changes every year – many of which impact the overall algorithm and can change the way that your site is found by users. Google’s updates are more frequent than you think.Using these tools can help you to find out more about your competitors and uncover a whole reem of search terms and keywords that you hadn’t even considered working into your content. This particular tool allows business owners to see what other hashtags are trending alongside and associated with their own business hashtags. Search for specific content both online and across social media by adding “#” at the start of the search.
Search for social media profiles by adding before the business name.
For business owners, searching your business name or product and adding the world “related” at the end will help you to uncover some of the competitors who are ranking on similar searches to you.
The simple fact is, if you want to succeed, enticing your target audience and converting browsers into buyers, you need to have Google on your side.
Google is the online tool that every business owner loves to hate – but unfortunately it is part and parcel of business success across virtually every industry and sector.
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